Relaciones Públicas: Blogs y Reputación Corporativa

Blogs y Reputación Corporativa



En el siguiente video, Ron Neppel, Presidente de Kiyhbridge Inc. y nombrado el primer blogger del año 2007, habla de como los blogs pueden impactar en la Reputación Corporativa de una empresa.

Los Blogs se han masificado con el paso de los años. Es muy común que miles de personas expresen sus puntos de vistas o formas de ver las cosas, y además que sean seguidos por otros.

Los Blogs son un nuevo medio; el de las nuevas tecnologías de la información y la comunicación. Están influyendo en la percepción de los públicos, algunos contienen escritos duros y críticos. Son, definitivamente, una nueva modalidad de expresión que tienen que enfrentar las organizaciones.

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Me agrada la noticia de que empresas como Relaciones Públicas luchen por expandirse por nuestro país, España. Espero que tengan una gran evolución y apuesto que así sera, el trabajo bien organizado y solido, que den sus frutos. Invito y animo a que más empresas pierdan el miedo a expandirse por nuestro planeta.

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